Commercial, Ecommerce or Operations director
One decision across
several channels.
Create visible ownership where prices, stock, promotions, providers and channel goals collide.
Cross-channel conflict, late reporting or several providers without one owner
A controlled decision layer with exceptions, SLA and evidence
Qualification open; recurring delivery opens only after proof
The concrete problem
Each channel can be locally right and globally wrong.
Promotions, inventory, pricing and partner actions produce contradictions when no one owns the shared rules.
Price conflict
Promotions and partner terms undermine other channels.
Stock conflict
Allocation changes without one economic priority.
Provider conflict
Each specialist optimises a different metric.
Late reporting
The information arrives after the decision window.
A precise path
Make cross-channel exceptions governable.
The agency does not replace sponsors; it makes their decisions executable.
Map
Name channels, owners, providers, rules and interfaces.
Define
Set shared decision rights and escalation thresholds.
Run
Maintain one exception queue and visible SLA.
Review
Tie decisions to evidence, impact and next owner.
What must become visibleNo activity
No activity
without evidence.
Work is tied to observable change while separating what the agency controls from what it does not.
Owner
One named decision owner and one next action.
Readiness
Visible prerequisites, blockers and acceptance evidence.
Cycle time
Time from complete input to decision or closure.
Exceptions
A traceable backlog instead of hidden coordination.
- A sponsor can arbitrate trade-offs
- Several channels share stock, data or price
- The coordination cost is already visible
- No real product, stock or decision owner
- A guaranteed revenue or platform outcome is required
- The need is already owned end to end internally
Isolate one orphan decision.
Describe the conflict and who currently has to reconcile it.
Qualify the need